Brand Guidelines

BRAND PLATFORM

Please refer to us with our full name: Edward Hopper House Museum & Study Center. If a shorter version is necessary, use the nomenclature hierarchy below. (DO NOT use "Hopper House" for any public-facing communications.)

First reference in text: Edward Hopper House Museum & Study Center
Second reference in text: Edward Hopper House Museum
Third reference in text: Edward Hopper House

Purpose

Edward Hopper House gives depth to an artist whose honest representation of life in America perennially evokes both contemplation and reflection.

PROMISE

Edward Hopper House celebrates and advances the legacy of Edward Hopper through artifacts, programs, and exhibitions inspired by the iconic painter.

Values

Respect: We promote the life and work of Edward Hopper and his artist wife Josephine Nivison Hopper, their inspirations, and those they inspired.
A Sense of Place: We advance the narrative on the connectedness of our landmark site and the local environment of the Hudson River village of Nyack, where Edward Hopper’s creative impulses were nourished, and which stimulated his ideas about light, color and artistic subject matter.
Engagement: We share Edward Hopper’s legacy, welcoming all who are curious about the artist, his art and his journey.
Responsibility: We preserve Hopper’s first home and steward our art and archive collections to protect and cherish them as a vital part of America's cultural history, with sound governance and leadership of our non-profit organization.
Innovation: We embrace new technologies and platforms as tools and creative ways to share our narrative, collections and programs, enhancing experiences of our audiences to create long-lasting relationships, and to broaden our reach to new and more diverse audiences without geographical, physical, or time limitations.

Attributes

Relatable

Adventurous

Inspiring

Revealing

MISSION

Edward Hopper House Museum & Study Center explores the intersection of place, memory, and creativity in Edward Hopper’s early life and artistic career. We cultivate a community of learning and appreciation of the arts inspired by Hopper’s enduring local, national, and global legacy.

VISION

INSPIRE! EDUCATE! EXCITE! We will transform the Edward Hopper House Museum into more than a historic house. We will be a nationally regarded artist home-studio museum that deepens and expands connections to Hopper’s creative arc in Nyack and to his iconic legacy by engaging and educating our audiences in exciting, innovative ways.

OUR LOGO

The logo for Edward Hopper House Museum & Study Center was inspired by the time, work, and life of Edward Hopper. The chosen typeface used to create this lockup, ESTILO, brings to life a 1930s art deco style and feel within the logo lockup. Estilo harkens back to the typefaces used on signage and print materials found both in Hopper's paintings, and the world that surrounded him as he painted. The lockup, which includes the aspect "Museum & Study Center," reinforces of Edward Hopper House's mission of sharing and giving a deep understanding of the life of Edward Hopper today and for generations to come.

OUR COLORS

The logo has a robust system of colors that can sit on white and on color to fulfill communication objectives across channels. Similar to the typeface, the color palette was chosen to activate and create a strong connection to Hopper's work. Pulled from five of Hopper's paintings: Nighthawks, Room in Brooklyn, Automat, Chop Suey, and Morning Sun, the warm and engaging colors serve a dual role of both standing out and drawing viewers in.

The entire range of the color palette is displayed here, with codes for applications in CMYK, RGB, web, and Pantone spot color.

If the logo lockup is placed on color, only one of the five triad color options may be used throughout.

If the logo is placed on white, only the specified 2 colors (with white background) may be used.

For the triad color logos, the yellow specified MUST be used for the "Edward Hopper House" portion of the lockup. For logos on white backgrounds, the midnight blue specified MUST be used for the "Edward Hopper House" portion of the lockup.

LAYOUT SPACING

The Edward Hopper House Museum & Study Center logo contains the full brand name, stacked. The relationship between each word has been carefully considered to reproduce clearly across all channels.

Vertical Divider

The logo must have clear space around it, and should not be modified in any way. The clear space protects the logo from other visual elements that would harm legibility and/or diminish the significance of the logo. The clear space is defined as the height of the "E" plus the space between "EH".

Always use the vertical stacked version of the logo.

In extreme cases where the vertical stacked logo does not work, use the in-line (horizontal) version of the logo.

Vertical Divider

The clear space in the horizontal logo is defined as the height of the "E" plus the space between "EM."

The MINIMUM sizing for print and digital applications preserves the integrity of the logo's legibility, shape, and color.

Vertical Divider

For instances where the logo needs to appear over an image, the logo may be used in an all-white knocked-out version, as shown here. Care should be taken that the recognition of the logo is not impaired by a competitive background. Clear Space rules apply here as well. (This image is a good example of how the clear space is preserved by positioning the logo with respect to the door frame and wainscoting in the image.)

TYPOGRAPHY

Neutra Text is the official typeface which supports the Edward Hopper House Museum & Study Center. With regard to information hierarchy, use Neutra Text BOLD for titles, use Neutra Text DEMI for subheadings, and use Neutra Text BOOK for body copy.

Text should be laid out left justified to complement the logo lockup (which is also left justified).